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This dating site presents hot housewives who are interested in hooking up for fun and sex.
Lonely Housewives is a dating personals site with some community features as well like a chat and forum. With 'housewives' in the title the concept here is based on milf or cougar type models and so the female users are skewed towards more mature ladies. It's as smaller site because it's more niche focused and generally speaking there are a few big players in the adult personals biz and then other sites like this one tend to have smaller numbers of members.
The set-up here is for members to create a profile and interact with other users. There seems to be actual users here in terms of there being real people to search and find all over the country. The theme is of course more adult with the ability to search by individual women, men, or couples. The theme here is mature, milf, and cougar so that's the members are skewed towards that.
The interface and features are simple enough to figure out with search and who's online people. There are also send messages and flirt, little black book, who has viewed your profile, or blocking users. They have quick searches along with a more detailed advanced tool.
The whole signup process here plays right into the hands of those who might think dating sites are more interested in email/user gathering than providing a valuable membership service. Before you can see anything in terms of profiles or even pricing options you must complete a user and email registration. Following that they have a pre-checked cross-sell on the join page. There are also some other ads within the member's area often leading to other similar dating type sites or pay-per-view webcam stuff.
It's difficult for smaller sites in the adult or even mainstream community to compete with the big boys. It's kind of like job searches online in that there are a few well known services where all the people are at and then the others are little fish in the pond. The amount of results here are singel or double digits for some larger city areas so the depth isn't what you'd like to see.
Many member profiles don't have photos up which makes the searching more difficult. Also the distance info (miles away) doesn't seem accurate at all on the listings when you do a search.
As a niche personals site you're going to get a smaller sized membership base anyways. Throw on top of that the fact that this isn't one of the big boys in the personals biz and it leads to a smaller amount of users. As with a lot of these sites there are a lot of these sites you have a registration based tour and then a lot of ads along the way - those types of things are very numerous here.